• Breathing Life
    Into Architecture

  • Breathing Life
    Into Architecture


Sincere Property


million sq ft

of developed area


million sq ft

of strategic land bank



development projects

Global Partnerships

Backed by Three Shareholders

Sincere Property (SINCERE) is invested by three shareholders, City Developments Limited (CDL), Sincere Holding Group and Greenland Holdings Group Co., Ltd., for an all-win synergy and development. International capital has created a new growth path for SINCERE. Meanwhile its diversified business philosophy will promote efficient fusion of values and coordinated development internally and externally.



Our Business

Quality Residences

Quality real estate is more than just the physical quality of the house and the engineering that goes into its construction, it also includes intangible elements such as humanity, history and technology. SINCERE believes wholeheartedly in creating life and sharing values with its customers. That's why it strives to create buildings with life and soul, providing its customers with quality real estate that offers inspired living.

Retail Properties

With over 20 years of track record, SINCERE has created the "Starlight" series, over 20 SINCERE urban mixed developments and more than 1,500 long-term strategic partnership brands. It has continuously explored and innovated new models of retail cooperation to promote urban development and upgrading, and ranks among the top 50 commercial real estate companies in China.

Urban Mixed Developments

20+ Urban Mixed Developments
Comprising commercial, office, residential, hotel, exhibition, catering, conference, and entertainment
Enabling city development and upgrading
Establishing city landmarks

Business Parks

The Group is committed to developing, operating and managing cutting-edge business parks in China; promoting industrial development and incubation of technology enterprises to gradually boost regional economic development; and becoming a leading business park developer and operator in China. The Group has accelerated the development of innovation bases, in the areas of talent, finance, industries, carriers and more. It has industrialised, scaled, digitalised its services and built a platform for asset management and technology innovation services.

It will also build an innovation and entrepreneurial ecosystem with the core competitiveness in "Technology Park, Technology Industry and Technology Finance", making use of the eight resources of "government, industry, academia, research, finance, intermediary, trade and media", with an eye on globalisation through the technology exchange of One Belt One Road. The presence of many well-known domestic and foreign technology companies will be a new engine for sustainable urban economic development.


Relying on the strengths of SINCERE, one of China's top 100 real estate companies, Sincere Hub is determined to become China's leading serviced apartments operator. The strategy is to operate both light and heavy assets, by adhering to the business philosophy of "double balance" – balanced growth in profitability and scale – and "double drive" – model of real estate fund and brand export. The goal is to rapidly enter the Tier 1 and Tier 2 cities to become the high-quality serviced apartments operator.